Boost Recommendations and Reviews with Your Email Signature (gmail)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

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For Gmail users, the steps are easy.

  • Go to your “Mail settings” by clicking the options wheel in the upper right hand corner
  • Make sure you’re in “General” settings and scroll down to signature box and select the option for signature
  • Add your desired text with link to Stik.com profile (highlight any text and click the link symbol, then copy and past your unique Stik.com profile URL in the box)
  • Click “Save Changes” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

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Boost Recommendations and Reviews with Your Email Signature (Yahoo)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Yahoo users, the steps are easy:

  • Choose “Mail Options from the options tab at the top of the screen
  • Click on “Signature” in the left column
  • Choose to “Show a signature on all outgoing messages” and make sure you select the “Rich Text” option on the right
  • Add your desired text with link to Stik.com profile (highlight text and click on the link symbol, then enter your Stik.com profile URL in the box)
  • Click “Save Changes” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

Boost Recommendations and Reviews with Your Email Signature (Hotmail)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Hotmail users, the steps are easy:

  • Choose options from the drop-down tab underneath your name at the top right of the screen
  • Click on “Signature” in the left column
  • Choose to “Mail” from the left tab to get to your mail options
  • Then select “Message Font and Signature”
  • In the “Personal signature” box, add your desired text with link to Stik.com profile (highlight text and click on the “add hyperlink” symbol, then enter your Stik.com profile URL)
  • Click “Save” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

Boost Recommendations and Reviews with Your Email Signature (AOL)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For AOL users, the steps are easy:

  • Click “Settings” at the top right of the screen
  • Click on “Compose” in the left column
  • Choose to “use signature” from the drop-down menu under signature
  • In the signature box, add your desired text with link to Stik.com profile (highlight text and click on the “link” symbol, then enter your Stik.com profile URL)
  • Click “Save” and you’re done

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

Boost Your Recommendations and Reviews with Your Email Signature (Outlook 2003)

If you’re sending dozens of emails as day, as most of us are, take advantage of this simple means of driving potential customers to your Stik.com profile.

Add your unique URL (http://www.stik.com/INSERTNAME) to your signature line and encourage the people you interact with to view and add to your recommendations.

The recommendations and reviews you’ve received from your customers will speak volumes to those considering enlisting your service. So make that connection easy for them.

Scroll through these screenshots to see how I did it.

This slideshow requires JavaScript.

For Microsoft Outlook users, the steps are easy:

  • Click “Tools” in the top toolbar and select “Options…” from drop-down menu
  • Choose the “Mail Format” tab at the top
  • In that box, click on “Signatures…” box at the bottom right
  • Choose to create a new signature by clicking, “New…”
  • Enter a name for your new signature, like “standard,” and click Next
  • In the next window, choose “Advanced Edit…”
  • In the Word document that opens, add your desired text with link to your Stik.com profile:
    • Highlight text and click insert
    • Select “Hyperlink…” or hit Ctrl+K
    • Enter your Stik.com profile URL in the Address field and click OK
  • Click “Save” and go back to Outlook
  • Click OK in the “Create Signature” box
  • Back in the “Mail Format” of options, be sure to choose whatever you named your new signature as under “Signature for new messages.”

When you compose a new email, the signature will automatically appear.

Stik to who know!

Nathan Labenz
Stik.com Co-Founder
Visit me at Stik.com

A Travelin’ Brand: TripAdvisor’s Facebook-Connected Reviews Threaten Travel Brands

My latest guest post has just been published on GigaOM.  The big idea is that online review sites are undermining brands by making it easier for consumers to know the quality of specific locations and individual service professionals.

Here’s an excerpt:

Take this Google search for Super 8 Motels, for example. On the front page, you’ll see ratings that hotel guests have written about particular Super 8s on TripAdvisor, Yahoo Travel and Yelp. Importantly, the reviews vary widely. When I checked, a New Mexico location was rated 4.5 stars, while a Los Angeles location was at 3.5 stars and one in British Columbia had only 2 stars. Such location-specific information undermines brands’ ability to affect consumers’ purchasing decisions with 30-second TV spots and gives TripAdvisor a powerful position.

TripAdvisor is ahead of other travel sites thanks in part to their use of Facebook-connected recommendations, which help websites make sales by establishing instant trust with visitors. As a potential hotel guest, I am interested in the consensus among previous guests, but I am especially interested in what my friends have said. Reviews can be intensely personal — for example, here’s my TripAdvisor review of a beach resort in Mexico — and if you know the author, it makes a huge difference in how reliable you consider the review.

For the Super 8 brand, the end game could be scary: as TripAdvisor accumulates more and more trusted reviews, the best-performing Super 8s, all of which are independent franchises, may eventually realize that their business is suffering from their association with lesser motels. At that point, we might see a “brand run,” wherein the best locations leave the chain, lowering the brand’s value and ultimately leading to its collapse.

See the post itself for a few recommendations for brand managers.

I didn’t have space to discuss which sorts of brands are more or less threatened by reviews sites, but it’s worth pointing out that consumer product brands like Coca-Cola, Gillette, and Doritos are safe.  Online review sites don’t make sense for such items, as everybody already knows the taste of Coca-Cola.

Franchise brands like hotel chains and national insurance agent networks (think Farmers, State Farm, Allstate) – will face the biggest challenges as consumers gain access to location- and employee-level reviews.

The Next eCommerce Engine: Personal Recommendations

Here is Nathan’s piece on Business Insider, highlighting how personalized recommendations will drive the next phase of eCommerce growth.    Despite a growing number of online alternatives, the brick & mortar retail model has largely remained intact and eCommerce still only accounts for  7% of retail sales in the US.  What happened?

In short, the prognosticating class failed to recognize two basic facts:

1. As social creatures, people like to establish trust via personal interactions before making important purchases

2. As physical creatures, people prefer to touch even the most basic things before buying.

This history of eCommerce since 1999 has largely been about overcoming these two hurdles. Progress has been slower than expected, but there have been notable successes. Amazon, for example, disrupted books and music sales by making it fun and easy to sample media on their website, and in this domain the old predictions are starting to come true: Borders is closing their doors.

Yet, eCommerce has remained highly impersonal, and the fate of booksellers has been the exception, because websites have never had a good way to promote trust-building interactions. That is, until Facebook began powering 1-click logins for other sites.

Read the full article here.  Hat tip to Lauren at Business Insider for her continued support.