Stik.com co-founder Nathan Labenz guest blogged today on Piehead about the building momentum for social search. Here is an excerpt:
Imagine if every time you searched for a restaurant or a hotel or a yoga studio online you had your friends to walk you through the search engine results, pointing out which places they’d recommend and which they’d skip. This is the power of social search and it’s gaining ground quickly.
Last month Google announced it was elevating search results that were shared publicly by friends you’re connected to through your Google accounts. Formerly, these results were grouped together at the bottom of the results page, but Google is now recognizing that, “…relevance isn’t just about pages—it’s also about relationships.”
That’s good news from the world’s most popular search engine, but Google is still behind the curve.