Stik on Techcrunch

Stik.com was profiled on Techcrunch yesterday.  Leena Rao nicely summarizes the current Stik user experience and reports that she found 45 mortgage professionals in her friend-of-a-friend network.

Leena notes that she wouldn’t trust all of her friends’ recommendations of their friends and would generally “email our mutual connection to see if the [professional] is legitimate” before starting a transaction.  I agree, and indeed we’ve made it extremely easy to contact mutual friends via Facebook message directly from the Stik.com search results.

A couple of commenters also worry that business deals gone wrong could cause problems between friends.  While there’s some risk here, most folks will happily accept a small amount of friendship risk in order to minimize the risk of a bad experience with an unknown mortgage broker or another high-stakes purchase.  People ask friends for recommendations offline all the time, and increasingly I see it happening on Facebook.  For examples, just search the public stream for posts from people who need insurance agents and mortgage brokers.  (Note: you’ll need to be logged in to Facebook to visit these pages.)

Overall, both Leena and the commenters point to the next step for Stik: a rich layer of recommendations and written reviews.  We are already building this content, but currently it’s spread relatively thin over a large number of professionals.  We’ve got some important new features coming to address this issue and we’ll write more about them soon.

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2 thoughts on “Stik on Techcrunch

  1. You guys seem to be accessing profiles of people in my second degree connections that I myself dont have permission to access via Facebook. How are you getting that data?

    • Hi Joe,

      There are two ways that people can appear in Stik search results:

      (1) They can create a profile on Stik – this is, of course, the recommended way.

      (2) The Facebook platform allows people to share certain information about their networks with their friends. It’s likely that one or more friends of yours have signed up and shared the work histories of people in their network with you.

      Of course we do take privacy very seriously, and the only information that we allow users to share is professionally relevant.

      Hope that helps.

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